Facebook and Google are the biggest advertising platforms on the Internet, which allow you to target customers and spread your brand message.
The most important difference between using Google Ads & Facebook ads is the way your audience will find your ads. You can get the best SMO services at various online sites.
While Facebook chooses ads to be displayed based on user interests and demographics, Google ads are targeted based on user search terms.
The difference is similar to browsing (Facebook) vs. directly to what you know you want (Google). Both of these approaches can be useful for reaching potential clients. Facebook is an operational tool for generating brand awareness, but Google works best to attract marketing.
Facebook offers a broader marketing approach, where you can market to people who are suitable for certain psychographics or demographics but who don't need to look for your product. This allows you to educate potential customers about the value you provide.
Facebook updated its advertising platform earlier this year to make its target marketing approach stronger. You can target customers based on location, demographics, or connections.
Connection options allow you to reach friends of those who like your page, for example. You can also target people based on expressed interests and Facebook groups that they follow, and based on their shopping behavior in the past.
If you are trying to build brand awareness, a loose targeting approach is a good strategy. This allows you to put your net wide and reach a large group of potential customers. The opposite tactic is to target your ads closely and run several short campaigns to see what combination of factors provides the best ROI.